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Revealing Secrets of the Trade—ESoM’s Industry and Market Analysis Workshop

The Economics Society of Manipal held an Industry and Company Analysis workshop on February 7, 2020 for enthusiasts of all skill levels. A massively useful skill-set for anyone who is a part of the economy, market and company analysis is extensively used in a whole range of domains—from investments and trading to hunting for a new job besides being of use to tasks as basic as switching to a new phone brand. The event promised an in-depth analysis of all the basics concerning company finances, market analysis and touched upon the trading of stocks.

The workshop was held in collaboration with Samnidhy, a student managed mutual investment fund run by a group of students from Manipal’s T. A. Pai Management Institute. The mutual fund is registered under the Indian Partnership Act, and is India’s only student managed investment fund. Samnidhy’s aim is to provide a hands-on, holistic learning experience to interested students on equity research, portfolio management and investment in the market. The guest speakers were a group of analysts from Samnidhy. Parth Wadhwa, Anjali Agarwal and Praneet Agarwal were the main presenters, and were backed by some of their peers.

The speakers began the event with the basics of economics and the measures used to estimate the performance of an economy. They then drew analogs on how these characteristics would apply to a company. They used the Porter’s Five Forces method of analysis of a new market, taking the FMCG sector as an example, to help the audience analyse the chances of a new entrant, and hence if it was worth investing in. A SWOT analysis framework was also used as an example for the same. The speakers then went on to explain the balance sheet analysis of a mock public company as another way to determine the profitability of investing in any given company. They began discussing the competitive advantages of a company in its target market. However, they fell short of time and could not complete their session.

Although the event came to a close before the completion of the scheduled topics, the audience was keen to attend a follow-up session, demanding ESoM complete the rest of the subject in another organized event. Despite the concepts being dry and theoretically heavy, the participants were hugely enthusiastic, actively taking part in the event while posing questions to the speakers. By the end, the exhaustion was obvious, but so was the thirst to learn more about this field relatively unknown to most of the crowd. “This is exactly what we had set out to do”, said Shubham Padgilwar, the president of ESoM. “We wanted to teach people about this invaluable skill that is useful to everyone, no matter what their field. Judging by the response, the attendance and the general enthusiasm that we saw today, we’d definitely hold a follow-up event with Samnidhy”

The participants had similar views. “I loved the event. It was very informative, very useful to us as professionals. More than that, the speakers were amazing. It didn’t feel like they were teaching, more like a regular conversation. That played a key part in grabbing people’s attention in a topic that would’ve been dry and boring otherwise. The level of interaction, the way they tried to get us into their world was great”, remarked Tejas Arora, a first-year CCE student from MIT.

The attendance for the event was high with a majority of the participants consisting of second and third years. While the atmosphere was initially formal and a little tense, the participants were soon put to ease by the speakers. The session was interactive, with the speakers trying to involve the crowd as much as they could—they handed out mock balance sheets to give the audience a better idea of how everything worked. Overall, the event was well organized and managed to keep the audience engaged while ESoM met the goals it set out to achieve.

Image Credits: The Photography Club, Manipal